“Motion Graphic Design” is a subset of Graphic Design in that it uses Graphic Design principles in a film-making or video production context (or other temporally evolving visual medium) through the use of animation or filminess techniques. Examples include the kinetic typography and graphics you see as the titles for a film, or opening sequences for television or the spinning, web-based animations, three-dimensional station identification logo for a television channel. About 12 minutes in every hour of broadcast television (20%) is the work of the Motion Graphics broadcast Designer, yet it is known as the invisible art, as many viewers are unaware of this component of television programming.
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Bill Shaffer’s artistic, graphic designer background enhances teaching career
Bill Shaffer “Artist of the Year”
Bill Shaffer won “Artist of the Year” of Omaha Benson High School newspaper more than 40 years ago. That title would prove itself time and time again in the coming years in places Shaffer didn’t expect. Places that led him back to Lincoln.
Shaffer is in his 10th year of teaching graphic design part-time at the University of Nebraska-Lincoln. Part of the Visual Literacy Department in the College of Journalism and Mass Communication (CoJMC), Shaffer’s past as an artist and graphic designer fuel his unique eye for design and passion in the classroom.
Since he can remember, Shaffer thought visually. He loved creating art and posters for local businesses growing up, but computers meant very little in graphic design courses. Shaffer focused on his drawing and painting, eventually graduating from UNL with a bachelor’s degree in fine art.
One thousand six hundred miles away, the punk rock scene was blooming in Seattle. Shaffer moved there shortly after graduating with his then-girlfriend, who couldn’t pursue her forestry major in the prairies of Nebraska.
“The punk movement was all DIY – ‘do it yourself,” he said. “Basically whatever you wanted to do would work.”
YaduSam 